The Bell Rogue was a new helmet platform designed for the rider that wanted the look of a half shell helmet but also wanted more protection from debris.
To launch the helmet we partnered with world famous tattoo artist and star of the reality series LA INK, Corey Miller. Corey is an avid rider and his authentic connection to the culture made him the obvious choice.
To kick the project off I started with a photo shoot in downtown LA. In order to capture the gritty realism I was going for I partnered with famed LA photographer Estevan Oriol.
To further bring the brand launch to life we partnered with SoCal PR/media firm The Brand Amp to produce the launch video and live activation at Daytona Bike Week and the Sturgis Rally .